Most engagement rings are sold. An IVYMOOR ring is considered.

The difference begins before the setting is chosen, before the metal is selected, before the diamond is cut. It begins with a question most jewellers never ask: does this diamond truly perform at its price point, or does it simply satisfy the certificate?

A grade on a laboratory report tells you what a diamond is. It does not tell you what it does with light.

Cut proportions, table percentage, depth ratio and crown angle - these are the variables that determine whether a diamond commands a room or merely occupies a finger. At IVYMOOR, every diamond in our collection, lab-grown and natural alike, is selected against optical performance criteria that go beyond IGI and GIA certification. Excellent cut and above, with verified proportions for every shape, at every price point. No exceptions!

This is our promise of Maximum Brilliance. Every diamond we offer is the best-performing diamond available at its price point. Not the best certified - the best performing.

We offer both lab-grown and natural diamonds because the choice of origin belongs to the wearer, not the seller. What we will not compromise on, regardless of origin, is performance. A lab-grown diamond that outperforms a natural stone of equal carat weight on every optical measure is the better diamond. We will always tell you which one it is.

IVYMOOR does not participate in sales. We do not discount. The price you see is the price the ring is worth, set with the same integrity we apply to the diamond within it. When you find your ring here, you will not discover it at a lower price tomorrow.

Every IVYMOOR ring arrives in our signature presentation: a magnetic outer box in deep IVYMOOR blue, housing a plant-based leather ring box with a cream suede interior, alongside a care cloth in a sealed envelope. The IVYMOOR London mark is finished in gold foil throughout. The ring box is designed to be kept - an object that sits on the dressing table the morning after the proposal, and every morning thereafter.

One complimentary resizing is included with every ring. Precision matters after the proposal as well.